Badoo reaches 200 million users
World’s most popular app for connecting people locally grows by 100,000 new users every day
- 200 millionth user will sign up on Monday, 23rd December
More users than the population of UK, France and Italy combined
563 million profiles are viewed every day, resulting in close to 10 million daily matches and 135 million messages sent by users
Mobile usage is larger than web after 63% growth since last year
London, United Kingdom, 23rd December, 2013:
Badoo.com makes it fun to connect with new people locally to chat, meet-up or make new friends. On Monday 23rd December it will pass the milestone of 200 million users. If Badoo was a country it would have surpassed the combined population of the United Kingdom, France and Italy some time ago.
Badoo’s fastest growth has been among young adults aged between 25 and 35 years old. These young adults are looking to make new friends, rather than connecting with relatives and colleagues on other social networks. The number of registered users has increased by 28% in the last year, and Badoo is currently growing by 100,000 new users every day.
Geo locating new friends since 2006
The engine driving Badoo is the location-based hot-or-not game, called Encounters, launched in 2007. Encounters allows users to find people in their local area, with the help of photo, interests and profile info. A match is created when both users like each others’ profiles. Every day users visit 563 million profiles resulting in close to 10 million daily matches, significantly larger than any other hot-or-not clone.
The double opt-in, requiring both partners to express interest, avoids users getting messages from people they don’t like, and takes away the feeling of rejection you might feel in a bar or dating site. Alternatively, using the People Nearby feature, users can browse and filter people based on location, interests and age. It's easy to find new people you like, send them a message, and then buy them a virtual gift or start a chat.
Viral distribution spreads the word
Badoo was started in November 2006, and first took off in Spain in 2007 closely followed by Italy, France, Brazil and so on. The growth of Badoo has been organic via word of mouth, spreading across countries and continents. Today, Badoo is used in 44 languages across 191 countries. In several countries in Southern Europe and South America, Badoo is the second largest social network, second only to Facebook.
The use of Badoo reflects the local culture of its users across the globe. The app offers a casual approach to social networking similar to real life, where you can meet different kinds of people. Some may become good friends, and a special few may develop into something more.
Global Badoo facts
Fact | Country |
Country with the most users | Brazil |
Country with the largest proportion of mobile users | United States: 84% |
Country with the most flirty women, Encounters game | Norway: 234% more flirty than average |
Country with the most picky men, Encounters game | Canada: 23% more picky than average |
Mobile first for users and revenues
Mobile grew by 63% in the last year and surpassed web both in user numbers and revenues in November 2013. Badoo is available today on nearly every mobile device, including Android, iOS, Windows Phone, Mobile Web and HTML5. According to AppAnnie, the mobile analytics provider, Badoo is ranked first or second in the social networking category based on gross revenues in countries including Spain, Italy, France and Brazil.
Many social networks, including Facebook and Twitter, which base their business models on advertising revenues, show a widening gap between mobile use and the revenue mobile generates compared to web. Badoo is completely ad free and the freemium model where users pay for premium features show virtually equal revenues across web and mobile.
AboutBadoo.com
Badoo.commakes it fun to connect with new people in your area – to chat, to meet up or to make new friends. As a freemium social network, it offers a wide range of free services, plus paid special features to help you meet even more new people.
Badoo was launched in 2006, and is now one of the leading social networks in Europe and South America. It has over 200 million users, with over 100,000 more signing up every day. People use Badoo to find new friends in 191 countries and 46 languages. Badoo has 250 employees and is based in London, with offices also in Moscow and San Francisco. For more information please visitwww.badoo.com.
For more information please contact Carl Zide, Head of Public Relations, carl.zide@corp.badoo.com.