Does Your City Determine Your Dating Success?
LONDON and NEW YORK, May 25, 2016 -- Badoo, the world’s largest dating network, is today releasing findings that demonstrate how the city you live in may affect your relationship status. Determined by geographical insights from all user location based data, Badoo has found that there are a higher percentage of singles in rural and suburban areas than major cities. The insights pulled from the study demonstrate the opposite of what most assume: living in a densely populated area won’t necessarily help you find a love connection.
The research takes a close look at the concentration of singles in cities across the United States, as well as a breakdown of singles in specific boroughs of large metropolitan areas. Impactful insights collected from the data include:
Norfolk is the best city for singles in the nation: The report found that Norfolk, Virginia had the highest concentration of singles in the country. Chandler, AZ, Colorado Springs, CO, Glendale AZ and Akron rounded out the top 5. In contrast, findings indicate that contrary to common beliefs, large metropolitan cities, including New York, Miami, Houston, San Francisco and Laredo, show a lower percentage of single users.
Big city living doesn’t enhance your love life: Surprisingly, New York state was found to have the lowest percentage of singles, followed by Vermont, Washington, New Jersey and Massachusetts, respectively. In contrast, the highest percentage of singles can be found in central and western states with South Dakota taking the single state crown followed by Alaska, Michigan, Wyoming, and Ohio rounding out the top 5.
The nation’s capital found to be chattiest region in the country: Report findings reveal users in Washington, DC had the highest level of engagement on dating apps in the country. Other friendly states include Texas, Arizona, California and Illinois round out the top 5. In contrast, North Dakota users are least likely to engage in online dating followed by Vermont, Iowa, South Carolina, and Alabama rounding out the top 5.
Location, Location, Location. In highly populated cities across the United States, neighborhood selection is critical in determining the success of your dating life. The below neighborhoods have the highest percentage of singles:
Revere (Boston)
Cicero (Chicago)
Inglewood (Los Angeles)
Brooklyn (New York)
“It’s striking to see that massively dense cities across the United States have a lower percentage of singles,” says Joey Hadfield, spokesperson for Badoo. “Contrary to popular belief, these metropolitan areas aren’t necessarily an optimal place for dating success. We’re noticing that rural areas pose a greater opportunity for singles to meet a potential mate.”
“There’s a common misconception in modern day dating that assumes big cities equate to larger dating pools,” says Amber Williams, Badoo’s internal dating expert. “In reality, this isn’t always the case, and Badoo’s data shows that in fact the opposite is true. These cities are usually met by more effort on daters to find a potential mate due to what they think is a harder shot at finding love. This fear of sufficient opportunity results in people putting themselves out there more, which in turn determines greater success.”
Note to Editor
For the purpose of this study, Badoo analyzed anonymized data from all users across the United States. These findings are based on user functions within Badoo’s application, including designated geographic location within user profile settings.
About Badoo
Badoo is the largest dating app in the world. With 300 million users across 190 countries and 250 employees worldwide, Badoo provides the best technology for people to meet, because happiness is better shared. More than 400,000 people sign up for a Badoo experience each day and over 350 million messages are sent and 10 million photos are added to the Badoo platform, with users spending an average of 1.8 hours daily on the Badoo experience, for a total of over 12 billion swipes per day. Badoo also operates a number of white label licences for various international brands. For more information, please visit www.badoo.com.
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