Written by Xenia Ellenbogen
After a CrossFit-level thumb workout from swiping profiles, you’re ready to swipe left on autopilot, and you see someone’s profile photo that suspends your thumb in midair. Have you ever thought about why that is? Today, we’re getting into the psychology behind what makes for a compelling array of dating pics. If you’ve ever been unsure as to what to post or are curious about why certain photos always make you want to send a message or continue swiping, read on.
A first impression is everything (almost)
How do you secure a match based on a photograph? There’s actually some science to explain how this happens. In a study published in Human Arenas, researchers found that pictures people choose to post on dating apps provide a window into how people relate to the world. The study analysed 542 dating profile pictures for possible meanings and found interpretations like lifestyle, habits, self-esteem, and social engagement that people might extract from looking at any old photo you posted from a weekend camping trip.
Contrary to widely-held beliefs about online dating, swiping right after viewing someone’s pictures doesn’t just indicate a general sense of attraction to them. Because a photo is the first point of contact for a potential match, the person looking gets a chance to envision their life in someone else's. Do their lifestyles match? Does the match offer alignment in terms of habits or social behaviour? Can they see themselves superimposed in that photograph or location? If the answer's yes, they might have more of a reason to swipe right.
There’s also a definite plus side to including more than just one photo. First impressions are everything, right? Well, kind of. Another study published in Psychological Science found that an assortment of photos can instil varying first impressions, meaning you get a few chances to show yourself and create some intrigue.
Needless to say, the psychology behind why images pique someone’s interest goes beyond ‘this person is attractive,’ though that’s definitely part of why people may swipe right.
The psychology behind must-post pictures
OK, but where should you start? With your beautiful face, of course! Our brains are wired to be interested in people’s faces from childhood. Eyes, smiles, and facial expressions can convey a lot to a viewer. But you don’t need to have all photos of your face; it’s great to have a mix of pics of your face, full-length pics, and pictures of activities.
Online dating photographer Eddie Hernandez has a few thoughts behind why certain photographic choices are so appealing and why it might be best to leave others in your camera roll.
“Photos that show smiles, enthusiasm and something unique stand out over photos that are lethargic, mundane and taken inside homes,” said Hernandez.
Photos that inspire conversation can also make the difference between someone sliding into your DMs or not, and there’s an emotional response as to why. Hernandez said, “Photos that have conversation starters and something out of the ordinary help to instil connections (feelings, nostalgia, passions) vs. those photos that are generic and boring. That's why travel photos, activity photos, costume/dressed-up photos tend to perform well on dating apps.”
Dating apps are connection makers, so it’s helpful to use the goal of connection as a framework for which photos to include. When you’re deciphering which photos to upload, aim for pics that feature locations, venues, or activities to increase talking points, explained Hernandez.
Show people an activity you love to do, regardless of whether or not you’re skilled at it. Have a Wednesday night ceramics class? Give a glimpse of life behind the pottery wheel.
The aforementioned research establishes that people are looking to see if their lives might be compatible, so you might show photos that reflect your lifestyle and values, as well. Try and post a photograph that conveys something that’s important to you and how you live your life.
Because you get a few chances to make a first impression, Hernandez said it’s better to post a small swath of 4-6 pics that vary in outfit, location, and poses. “It's important to have fewer, better photos than more,” said Hernandez.
Whether or not your in-person presentation looks better or worse than in photos, people want an honest portrayal. Showing old photos also might indicate a lack of self-esteem.
“Photos should be taken within the last 2-3 years and look like you now,” added Hernandez. An up-to-date pic might include current hair colour, piercings, or style.
Pictures you might pass on posting
There's no need to include the same selfie featuring three different angles — instead, focus on photos that add value to your overall collection.
Hernandez said, “Avoid too many group shots, sunglasses, hats, and photos that are too dark, blurry, distant, or don't look like you now. Photos that feel too intense (lack of smiles) or those that feel forced/staged should be avoided at all costs.”
Body language is paramount. If you’re hiding your face or looking down, people may read these cues as indifferent, shy, or disinterested. Instead, face forward to show that you’re open to engaging. Facing your torso and feet toward someone rather than away from them is also a sign of respect. Think about showing up to an interview with your body angled out the door — what might that say to a potential interviewer? Of course, angling your body away in activity shots (like rock climbing up a boulder) naturally makes sense, just make sure to face forward for at least one image.
The science goes to show that the psychological pull toward why photos attract us can be pretty powerful. Any old selfie to you might convey a friendly warmth to someone else that inspires them to want to get to know you. A little intentionality in the self you’re putting forward goes a long way. “Photos should reflect the type of person you want to attract ultimately,” said Hernandez.
